"Each day, we are bombarded with options -- at the local coffee shop, at work, in stores or on the TV at home...
Having choices is typically thought of as a good thing. Maybe not, say researchers who found
we are more fatigued and less productive when faced with a plethora of choices...
People faced with numerous choices, whether good or bad, find it difficult
to stay focused enough to complete projects, handle daily tasks or even",
http://www.sciencedaily.com/releases/2008/04/080414155238.htm