"How to Win an Election: Make a Good First Impression (in Less than 250 Milliseconds)
COMPETENT?: Students who made snap judgments of competence between pairs of gubernatorial candidates
found their decisions to be predictive of who won the actual election.
Hey, candidates. Want to win an election? Simple.
Just appear competent—even if you're not.
A new report confirms what may be some politically inclined people's worst nightmare:
looks matter", By Nikhil Swaminathan, www.sciam.com, 23.10.07