Language Of Leadership.
"Communication between human beings doesn't function in the way we've been taught to expect, with people systematically processing information and carefully listening to reason and analysis. To become effective leaders, we have to adjust some of our most fundamental assumptions. The truth is that we've been living for several millennia with some counterproductive myths. They push us to go on acting ineffectively, often achieving the opposite of what we want.
For too long, we imagined that leadership and change were the work of a few exceptional people. We were mistaken. In fact, leadership and change are driven by ordinary people who speak and act in a different way. Once we learn the language of leadership, then we can all drive change if we want to...
the language of leadership is a language with simple principles and patterns and sequences that can make any worthwhile change idea resonate and sing...
The difference between generating resistance and enthusiasm is narrower than we imagine. Through the language of leadership, ordinary people can have extraordinary impact."
Note from ed.iiQii.de: Of course SD is right, the reality of Gorgias since 2000 years-
the time killer application for all of us, talking instead of innovation.